A fairly common flaw in amateur salesmen is that they have a tendency to be aggressive. They think that aggression is going to work because it pressures people into buying whatever is on sale, leading the salesman to becoming successful. It is this sort of behavior, whether in selling site hosting services or portable gaming consoles, which give the whole field a terrible reputation. It is also a very bad mindset to get into, because aggressive strategies in sales are usually the worst thing to

Currently, I am high over the central plains of Eastern Asia, flying to a business meet to Europe. This might be shocking for some, but no, I'm not flying business class. With "austerity" as the new corporate watchword, I decided to fly economy, which is fitting enough given the startup nature of my company. And yet, while I'm stuck in coach with fat people and crying babies surrounding me, I realize that I didn't need the laptop jacks, the personal TV, and the fine wine afforded to those in

The post-recession economy and the revival and reinforcement of the Federal government's assistance packages and cash loans to the private sector, particularly large businesses such as major automakers in Detroit, as well as large and long-established financial institutions, saw just how fragile if not, inadequate the liberal democratic theory is. The public's consciousness of democracy has always been laissez faire, or a market economy that is completely free of government interference, outside

One of the hardest things in the world is for that big, monolithic corporation to connect with "the little guy." Making this connection, becoming more than just business-and-customer, is something that hotels and accommodations-based merchants like Travelers Haven apartments manage to pull off, but that's largely because they're providing a service and thus have an easier time "connecting." For a big international manufacturer, or even just a local company that produces various niche products, i

One thing's certain when you're the only male person in the house: Entertainment and Fashion News will overrule Monday Night Football and Mythbusters. And, of course, this means that the few fashion-related shows that I deeply care about, such as the Victoria's Secret Fashion Show, is pegged below Oprah re-runs. After months of this, and watching quite a number of shows that only recently began to make sense together, I at least have something to ponder over other than, say, how Apples Aberin

By now, it is universally acknowledged that trust is one of the most important elements of a business. Customers will buy ink cartridges from a reliable retailer, but will go out of their way to avoid one that has a history of defective products even when they're desperate. This is a key component of the relationship between business and consumer. There is a minimum or threshold that the company needs to meet before the customer will consider purchasing from them, whether it is through reliabili

In modern production facilities, there is a noticeable movement away from many of the traditional efficiency models towards philosophies and practices developed as part of the Toyota Production System. The Toyota Production System was developed in Japan between 1948 and 1975, and has resulted in the Japanese automobile industry surpassing the American industry in quality in most cases, and in total production in many others. Interestingly, many of the lessons learned by Toyota to develop thei

Advertising plays a big role on the success of any company or business and should be given all the attention it requires to achieve the main goal. A poor advertising strategy can bring a company down as it may just end up bringing in losses instead of the expected profits through sales. It is important for all businessmen to know that they are not alone in the market as there are other competitors with the same objectives they do. Advertising have proved necessary whether for big companies or

When companies go out of their way to market a product to a customer, they are usually going to have to spend money to do so. However, there are ways of marketing that don't require the company to spend any money at all. This kind of marketing is something that all businesses should be striving for. The kind of marketing that I am speaking of is person to person or word of mouth marketing. If a customer is spreading the word about how great your business is to others that they know, then you

The humble virus is something that is reviled by the general public. With good reason, I might add. From just one not-quite-dead copy of itself, it can latch on to a target and spread at a geometric rate. Before you know it, from that one carrier, you’ve got yourself an outbreak that could end up being next to impossible to contain. Think zombies in a Romero movie – one bite is all it takes. As an infection, this is not desirable. As a marketing strategy, it actually isn’t that bad. Vir